Carpet industry, or will be in the "ten" iron nine?

Enter the second half of 2013, carpet enterprises there is a common exclamation: this year the situation is worse than last year!

In fact, this situation early in March this year the three-day floor covering materials show in Shanghai has emerged: big brands or absent, or reduce the booth area;Visitors in traffic was greatly reduced;Many executives think the exhibition effect.Trade show as a barometer of the industry development trend, has a very clear message: carpet industry in the second half will be more difficult!

 

This year's economic environment and carpet industry development environment, as well as the unfavorable factors of influence, the weakness of the enterprise development.In the face of the upcoming traditional sales season, carpet enterprise is celebrates its "golden nine silver ten", "copper nine iron ten" or will face?It's a question.

Economic environment is not to force

In the second half of this year, the global monetary easing will continue, or will intensify the pressure on imported inflation.To quantitative easing monetary policy response to the debt problem in the us and Europe, and Japan as the world's third largest economy in the recent economic countermeasures to make clear to implement "bold financial easing", it also raised worries about the global currency war from all walks of life.At the same time, emerging markets in order to ensure its own interests shall take measures to suppress their currencies.In the future, global imported inflationary pressure may be greater influence on China's commodity prices.

In 2013, manufacturing investment affected by excess production capacity, etc, rut, infrastructure by urbanization drive will become the main power of steady growth, domestic demand has begun to exceed exports has become an important lever economy.However, domestic market mechanism is not perfect, people's mistrust of the domestic products and no peace of mind has not been any ease of life in the future.Have a "money shortage even bank", the interbank loan sharking, liquidity is very nervous, is the large commercial Banks are the most money at high cost to borrow money.

Held in Moscow on July 20, the g20 finance ministers and central bank governors meeting just ended.Meeting that global economic growth remains sluggish, recovery foundation is not solid, recovery progress imbalance between the major economies, unemployment remains high in many countries.The recent rise in the international financial market volatility, the financial situation is still not optimistic.

"After the housing market" sloppily

The limit for purchasing credits as the core of the real estate regulation has inhibitory effect on the development of real estate investment, but in parts of the house prices are still rising, house prices high absolute levels, significantly more than residents to bear ability.Since last June, the actual situation also suggests that related to real estate regulation policy including monetary policy slightly relax, house prices will rebound.Restrictions on step by step towards the weak stage, sound national house prices also rose.69 cities real estate has a different range of prices.Although house prices rebounded, but because of the impact of price inflation, the actual consumption quite cautious, can decorate, it decreases.

The eighteenth big put forward to speed up the urbanization construction, as the background of urbanization, represented by high-speed rail and metro based investment will support the year growth, urbanization and is expected to expand the $400 billion fiscal deficit will provide security in the capital, it will be the main power of steady economic growth in 2013.In addition, the supply of land and real estate in 2013 will be more focus on the needs of propulsion of urbanization, policy or regulation will be a new opportunity for the development of the real estate market in both take in between and adapt to the economic structure adjustment, in the front line city real estate tightening policy at the same time, in three lines and small town construction, etc.

Although urbanization is very good news, but in the words of a boss: a cake like painting on the wall of urbanization, see, eat less than.Although some exaggeration, but explain a problem, "urbanization" is a large and system engineering, to implement step by step.Carpet industry as "after the housing market", under the influence of urbanization is quite slow, waiting for the duration of the benefits of urbanization could be 5 years or 10 years.Before the big cake of urbanization brings positive, carpet enterprises should experience economy, market, weak sales, cost price, such as test, can stick to and survive in the ebb tide is a very real problem.

"Country eight" impact on the carpet industry to be reckoned with

Floor covering materials in March this year the Shanghai show, involves the hotel engineering products of some enterprises, the head of the all mentioned the eight countries to the hotel, the negative impact of the tourism industry, especially for star hotel, high-end products.

Around the implementation of the spirit, the regulations of the central eight will carry out extensive public activities to hard to practice strict economy, combat extravagance and waste, the meeting is far less, at all levels in the city meeting application greatly simplified, the meeting time is greatly shortened, the meeting cost greatly reduced.Feasting wind got preliminary control, city, county high-grade hotel reservation rate, occupancy rate has fallen dramatically.Hotel occupancy rate lower bound to slow the loss of carpet, so as to slow down the change frequency of carpet, the carpet for hotel project for enterprise effect will gradually appear, to be reckoned with.

In the second half of the foreign trade situation is still not optimistic

One of Shanghai's OEM enterprise boss said, I saw on a business trip this year, no orders, orders for 40% less than normal.Another enterprise, officials say, the company exports products production by up to a third.In June, nearly a third of the companies complained, a much lower exports this year than last year.Thus, carpet enterprises this year's foreign trade situation is not serious.

The general administration of customs, according to data released by June exports fell 3.1% year on year, lower than the growth of 1.0% last month as well as the market expected increase of 3.7%.Imports fell 0.7% year-on-year, well below last month's growth of 6.0% - 0.3% and the market expectations.In addition, the trade surplus widened to $27.1 billion in June, compared to $20.4 billion last month.

Cut out the moisture of China import and export data, let everyone was surprised.This is not the "protect eight" task can finish the year foreign trade problems, but the problem of how to prevent the export decline in depth.

Data disclosed by the ministry of commerce, manufacturing purchasing managers' index in new export orders index had three consecutive months is below 50%.The ministry of commerce of the national 1900 key foreign trade enterprises, according to the survey companies export orders cooling, profit is thin, the share of export orders rose enterprise for four months, export enterprises accounted for margins fell has reached a record high for nearly four months.

Household carpet market was mixed

Since 2012, the labor cost and financing costs, environmental protection pressure, carpet enterprise production and management costs.Parts industry faces "destocking" and "capacity" to "double pressure, into an unprecedented, the transformation and upgrading of labor.Losses in some enterprises, industrial enterprises above designated size loss rose more than 60%.

Affected by various factors staggered, once ambitious household carpet market, and just carved out home carpet market last year, with the variation of the environment this year was forced to "austerity", or even give up very not easy to set up household a blanket preliminary market.They naturally take the compression cost, reduce spending on marketing and other means, hope can be less investment, small risk.As a result, the attention of consumers to the brand, participation motivation and buying desire are decreased.

Rug but in the industry segment, such as business areas, the impact is not big, but along with the market development, sales volume increases slightly.Leaves such as east timor, Shanghai and other enterprises with excellent design capabilities, product, sales drop.

Market weakness, but there are also some enterprises through various efforts, development in good condition.To establish its own brand, for example, fu hing carpet, its sales did not shrink, and flagship store in shenzhen, changsha and other places also have opened.