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The football World Cup, a make business
发布时间：2015-06-06 点击次数：
The Brazilian World Cup (World Cup) will be grand opening on June 12.Then, every four years football events will be for the sport's international management organization, the international football federation (hereinafter referred to as "FIFA," FIFA) create unexpected earnings?
Brazil's World Cup will create a total of $4 billion in revenue for FIFA, 66% higher than in the 2010 World Cup in South Africa.Most of this revenue will be sold from the television rights and marketing rights.At the same time, the World Cup, the international society to create more income to any kind of other sports besides the Olympic Games (if according to the daily average income to calculate each race, leads the NFL super bowl).So will create much profit for the FIFA World Cup in Brazil?This number is $2 billion.
FIFA for almost all of the revenue from TV rights, as well as the Adidas (Adidas), the united Arab Emirates airlines (Emirates), Sony (Sony), Visa (Visa) and modern (Hyundai) and coke (Coca Cola) and other business partners to purchase marketing rights.Blue chip companies like to throw money at the World Cup because love of football sport almost every corner all over the world.
At the end of the 2010 World Cup in South Africa, FIFA, according to a report written in one year time to sort out the global 909 million viewers to watch for at least a minute of the World Cup final on television.In Spain and the Netherlands versus overtime, continuously for 20 minutes of the audience there are 619.7 million people.More than 3.2 billion people watched the World Cup live at least a minute.The official game with an average audience of 188.4 million.
The 2010 World Cup to attract American audiences reached an unprecedented scale.ESPN (ESPN) announced that the broadcast of the match the average rating of 2.1 (2.29 million households and 3.26 million viewers), the annual growth of 31% over 2006.The Netherlands to Spain's final, is the United States the largest number of men's World Cup RACES, ever audience of 15.6 million.
Even in the United States, the World Cup as the value of sports is growing.(last month, Fox Sports Fox Sports) beat the ESPN and the national broadcasting company (NBC), won the 2018 World Cup in Russia and the 2022 World Cup in Qatar broadcast in English.ESPN bought for $100 million in 2010 and 2014, broadcast rights.Although the official data about the new television rights agreement has not been officially announced, but according to Sports Business weekly (Sports Business Journal) John Mr Rand (John Ourand), said fox's bids may be between $400 million and $500 million.This figure is quite reasonable, because the Spanish television Univision for $425 million to buy Spanish rights of the last two world cups.
Even so, the cost of operating the business World Cup is not low.For the Brazilian World Cup, FIFA will to the national football association club, the players and the club project a total of $576 million, which is more than 37% higher than that of the World Cup in South Africa a few years ago.But the biggest part of the money will be used to pay up to $70 million in bonuses, the number was 75% higher than in 2010, not only record.In 2014 World Cup winner will receive a bonus of $35 million, however, in the group stage elimination of 16 teams, each team can also get $8 million.Considering the total number of teams, players and duration, each player in Brazil, the cost will be 2800 dollars a day.
Due to rising from the late 1990 s television rights contract, so the business around the World Cup is expected to achieve strong growth.In 2002 and 2006, two world cups TV rights, outside the us sold for $2 billion, the amount is the European Broadcasting Union (European - national Union) in the 1990 s for $310 million to buy six times the cost of three World Cup rights.Is the European broadcasting union represents the interests of the public broadcaster and a consortium of financial resources.Since 1998, created for the FIFA World Cup revenue has increased 11 times.
On the economic success of the World Cup will make the sport development deeply.FIFA during 2015 to 2018, the budget of $4.9 billion, among them, to the 2018 World Cup in Russia for $2018.Generally speaking, in the midst of a $4.9 billion budget, 78% ($3.8 billion) to invest directly in football (project development, competition and management).
Brazil's World Cup will create a total of $4 billion in revenue for FIFA, 66% higher than in the 2010 World Cup in South Africa.Most of this revenue will be sold from the television rights and marketing rights.At the same time, the World Cup, the international society to create more income to any kind of other sports besides the Olympic Games (if according to the daily average income to calculate each race, leads the NFL super bowl).So will create much profit for the FIFA World Cup in Brazil?This number is $2 billion.
FIFA for almost all of the revenue from TV rights, as well as the Adidas (Adidas), the united Arab Emirates airlines (Emirates), Sony (Sony), Visa (Visa) and modern (Hyundai) and coke (Coca Cola) and other business partners to purchase marketing rights.Blue chip companies like to throw money at the World Cup because love of football sport almost every corner all over the world.
At the end of the 2010 World Cup in South Africa, FIFA, according to a report written in one year time to sort out the global 909 million viewers to watch for at least a minute of the World Cup final on television.In Spain and the Netherlands versus overtime, continuously for 20 minutes of the audience there are 619.7 million people.More than 3.2 billion people watched the World Cup live at least a minute.The official game with an average audience of 188.4 million.
The 2010 World Cup to attract American audiences reached an unprecedented scale.ESPN (ESPN) announced that the broadcast of the match the average rating of 2.1 (2.29 million households and 3.26 million viewers), the annual growth of 31% over 2006.The Netherlands to Spain's final, is the United States the largest number of men's World Cup RACES, ever audience of 15.6 million.
Even in the United States, the World Cup as the value of sports is growing.(last month, Fox Sports Fox Sports) beat the ESPN and the national broadcasting company (NBC), won the 2018 World Cup in Russia and the 2022 World Cup in Qatar broadcast in English.ESPN bought for $100 million in 2010 and 2014, broadcast rights.Although the official data about the new television rights agreement has not been officially announced, but according to Sports Business weekly (Sports Business Journal) John Mr Rand (John Ourand), said fox's bids may be between $400 million and $500 million.This figure is quite reasonable, because the Spanish television Univision for $425 million to buy Spanish rights of the last two world cups.
Even so, the cost of operating the business World Cup is not low.For the Brazilian World Cup, FIFA will to the national football association club, the players and the club project a total of $576 million, which is more than 37% higher than that of the World Cup in South Africa a few years ago.But the biggest part of the money will be used to pay up to $70 million in bonuses, the number was 75% higher than in 2010, not only record.In 2014 World Cup winner will receive a bonus of $35 million, however, in the group stage elimination of 16 teams, each team can also get $8 million.Considering the total number of teams, players and duration, each player in Brazil, the cost will be 2800 dollars a day.
Due to rising from the late 1990 s television rights contract, so the business around the World Cup is expected to achieve strong growth.In 2002 and 2006, two world cups TV rights, outside the us sold for $2 billion, the amount is the European Broadcasting Union (European - national Union) in the 1990 s for $310 million to buy six times the cost of three World Cup rights.Is the European broadcasting union represents the interests of the public broadcaster and a consortium of financial resources.Since 1998, created for the FIFA World Cup revenue has increased 11 times.
On the economic success of the World Cup will make the sport development deeply.FIFA during 2015 to 2018, the budget of $4.9 billion, among them, to the 2018 World Cup in Russia for $2018.Generally speaking, in the midst of a $4.9 billion budget, 78% ($3.8 billion) to invest directly in football (project development, competition and management).