the international financial turmoil sweeping global initiation, such as export business from winter migration "migratory birds", crowds into the domestic market, looking for new market opportunities.

Therefore, timely adjust the pace of development, as soon as possible into the positive development orbit, so that in the domestic "wintering site" for.

In 2012 as the economic downturn continues, the government housing restrictions on not loose, household carpet seller said: this year the business is not good!

And stores rent is rising, the product price transparency.Carpet stores in small scale, the monthly sales far less furniture store, sell red-faced carpet within an enterprise.

 

 

The European and American enterprises pay attention to the rule of market, the domestic enterprises for the purpose of short-term profit to play "price war".

Nowadays, carpet enterprises begin to pay close attention to development of product differentiation.Enterprises in the market price after the return to rational, help to build positive healthy development of domestic market environment, industry to achieve greater, faster development.

Add ding carpet co., LTD., vice general manager of Beijing Zhao Hongbin, argues Mr Import foreign trade enterprise, carpet products from manufacturers selection, product quality, market sales, and after-sales service, etc., to be interlinked, orderly management, and at the same time, strictly abide by the market "market discipline", can achieve multi-win-win situation.

Import market "price war"

This year, the domestic import pure carpet trade enterprises is becoming more and more fierce competition level.Market share is more and more small, enterprises need to adjust the marketing strategy, in response to the ensuing battle.

Zhao Hongbin thinks, only differentiated products to survive, many varieties, small quantity, reasonable price, to ensure the enterprise long-term development.Companies do not follow suit, are enjoying a large number of homogeneous products flooding the market, price wars stalemate, living space narrow.

Trading company imports if there is no reasonable profit, can only lose money, or a cheap "a porter".

Best-selling products to ensure the enough profit to balance the unmarketable products lines, the losses of filling-in market "concave" in a timely manner.

Although, the enterprise all the same, the cost of imports purchase way.However, foreign manufacturers in view of the large domestic traders made certain product protection, at the same time, domestic policies also some protection of product design, variety, etc.

So, bringing to the domestic market competition, to ensure the interests of traders, industry to the long-term health development.

"Allows the dealer market for a long time.

Ding carpet for different customer group, middle, high, low set up three levels of product lines, the greatest degree meet the demand of diversified agent, maximize the Bridges between the traders.

Take advantage of the company, to get the lowest price of imports to ensure downstream agent reasonable profits, the most powerful support and protection to the retailers, abide by the rules of the game industry, is able to reach a win-win situation.

At present, the top issue facing the wholesaler, is to make a corresponding protection to sales market, or dealer of all the difficulties.

Big dealers and retail shop in to buy the same goods, will cause confusion to end market, is difficult to run for a long time.

The overseas brand company, first ensure that the interests of dealers.Add ding wholesale trading company is a large carpet, carpet need to standardize the market operation.With dealers in the same boat, the benign interaction.Core distributor for the corresponding market protection, favorable wholesale prices, priority right to choose the products, so can stable development.

Then, add ding carpet to increase the management of large dealers, refer to the pattern of brand stores, unified store image, unified product displays.Search for identity and ding dealers management concept, make concerted efforts to develop the domestic market.Add tripod for part of meager profit sales, wholesale commodity even zero profit, benefit the dealer.

Ding has the advantage of resources integration, set up sales platform at home and abroad, through its market dominance and follow-up service, to vigorously support of dealers, help them grow as soon as possible.

Zhao Hongbin thinks, profiteering era, price moderate, reasonable profit space, can make the market healthy and orderly development.

Good products with good sales

Good product is the enterprise "billboard" free of charge.As a large trade-based import company, has a good supply of goods, will greatly improve the company competitive strength.When companies choose imported goods, need to have a clear product style, accurate market positioning.Looking for special products, exclusive agency, for the market competition increasing leverage.

Carpet industry threshold is low, the ordinary carpet has no technical content, mainly focus on product design and color, simple replication process.Leading industry generic ethos is too serious, adverse impact to the business development, best-selling seriously shortened product life cycle.

Now the scale of trade-based company, is the independent design team, develop products suitable for domestic consumers, sent to foreign manufacturers foundry, helps to increase market share.Effectively, the product homogeneity and malignant price competition.At the same time, trade companies to choose more powerful manufacturer cooperation, sufficient product inventory, may at any time delivery.If order, guarantee the good quality, on time delivery.

Foreign markets, cheap goods are "made in China".Domestic manufacturer also can produce similar products, but why the market sale, but there was no foreign?

There are two reasons:

A, no size.Such as small bulk and design and color is more orders, domestic manufacturer not willing to pick up, and different abroad.For foreign products price is low, the product is rich.

Second, the good design idea, system of original design, improve product competitiveness, create conditions for the "made in China" products occupy the market.

Guide the consumer demand

In foreign countries, the carpet is a symbol of cultural taste.Household carpet penetration rate is very high, mature market development.Low penetration in the domestic, carpet, mainly due to household consumption concept.

Carpet in the eyes of many domestic consumers not household consumption necessities, many families are equipped with high-grade furniture, but not carpet, or shop cheap carpet.Domestic, consumers are not bad money, consumer concept and life grade.

Consumer awareness of the nation's customers, the choice of carpet products are too conservative.Such as ink paintings carpet is a popular trend, but the domestic many consumers will not be accepted.Foreign think Chinese market potential is tremendous, but the customer lack of consumer awareness of the carpet.

How to guide consumption, carpet is enterprise needs to be completed.

There have been a carpet mills of ikea's marketing mode, by life experience pavilion intuitive feeling, tell consumers how the carpet and furniture collocation, how to use, how to clean, "moistens everything silently" culture of product knowledge and carpet industry concept penetration into the market.

Insist to win

Europe and the United States of the consumer, very pay attention to humanities enjoy that occupy the home, spend big idea to create a "home" feeling.

In the life detail reflects its cultural taste, connotation.Zhao Hongbin, said a blanket can promote the grade that occupy the home, very good just domestic consumers still need psychological adaptive phase.

In the future, the Chinese carpet market is "scenery infinite good, just the moment who can stick to, who can be the winner.